Kendra Card

Product Management

Professional Summary

Product Management professional with over 14 years of experience leading cross-functional teams to deliver customer-centric solutions that improve customer experience, reduce costs, and increase efficiency. Built and enhanced digital products for mobile and desktop applications used by 20,000,000 customers annually. Strong understanding of Agile methodologies, user research, data analysis, and cross-functional collaboration. Experienced in communicating product decisions, roadmaps, and progress updates to stakeholders. Demonstrated success managing projects from conception to completion.

Experience

Product Manager/Product Owner at Cigna

June 2020 - July 2023

  • Defined the product vision and roadmap, aligning with business goals and market trends. Conducted market research and competitor analysis to guide product strategy.
  • Established user personas and customer journeys to identify pain points and drive product roadmaps.
  • Championed the voice of the customer (VOC) by gathering user feedback through surveys, usability studies, and data analysis.
  • Developed a data-driven approach to goal setting by establishing measurable KPIs to track product outcomes. Analyzed and translated user feedback into actionable data analytics requirements.
  • Bridged the communication gap between technical and non-technical audiences by translating complex technical concepts into clear, actionable business language, and vice versa.
  • Established and adhered to intake procedures across diverse workstreams while prioritizing and resolving conflicting demands through clear communication with stakeholders and leaders.
  • Crafted comprehensive business requirements and functional specification documentation using Confluence. Presented and reviewed documentation with stakeholders to ensure alignment.
  • Defined acceptance criteria and conducted thorough test case reviews to guarantee high-quality product delivery.
  • Authored, prioritized, and accepted epics, features, and user stories within an Agile environment.
  • Led cross-functional planning workshops using Jira and Miro to define product features, refine user stories, review business and functional requirements, and establish sprint and PI goals.
  • Produced and presented Go-To-Market materials to hundreds of people including business owners, operations support in call and production support, peers, and senior leadership.
  • Enabled customer reviews of physicians based on verified claims, enhancing transparency and trust.
  • Automated claim processing which reduced manual processing of claims by nearly 60%. This reduced costs, human interaction, and claim processing times.
  • Guided the conversion, consolidation, and synchronization of data. This project created seamless connectivity among primary integration platforms, internal APIs, and external vendor feeds.
  • Applied knowledge of Single Sign-On (SSO) and API integration services to facilitate secure data exchanges between the organization, vendors, and clients.
  • Transitioned customer correspondence to digital format, saving millions of dollars in mailing costs, reducing call center volume, and raising customer satisfaction scores.
  • Produced educational features on cost-saving, value-based healthcare opportunities based on outcome data, benefiting both the company and customers.
  • Built partnerships with vendors to seamlessly integrate a payment processing solution utilizing external APIs to enable customers to directly pay claims to providers to address a critical pain point and streamline claims management.
  • Ranked among the top 3% of department employees and received a bonus for meeting tight deadlines while delivering high-quality products.

Prior Roles at Cigna

September 2009 - June 2020

  • Held several roles over 11 years, demonstrating a strong track record in project management, application development, and content management.
  • Collaborated with stakeholders to understand project goals, develop detailed plans, outline project scope, identify potential risks, and assign resources.
  • Led the successful implementation of new analytics testing software, improving efficiency and data-driven decision-making. Acquired in-depth knowledge of Quality Assurance (QA) functionalities.
  • Leveraged strong project management and technical background to oversee the upgrade of a content management system (CMS) for a customer portal redesign. This project improved content management efficiency and supported a seamless user experience.
  • Optimized customer portal user experience (UX) by functioning as a Subject Matter Expert (SME) in customization for complex customer segments, leading to increased satisfaction and engagement.
  • Managed a team of 28 IT professionals comprised of system analysts, java developers, mainframe developers, architects, and quality engineers (QE).
  • Led the adoption of Agile development methodologies, encouraging teamwork and accelerating product iteration cycles.
  • Transitioned outdated hosted applications to the cloud (SaaS vs on-premise) to enhance scalability and accessibility.
  • Managed and prioritized project deliverables while providing strategic direction on client customization solutions and overseeing production support operations.

Education / Certifications

Digital Product Management Specialization

April 2024 - Present

University of Virginia: Darden School of Business

SAFe Certfied Product Owner/Product Manager (POPM)

March 2024-March 2025

Scaled Agile

Certified Scrum Product Owner (CSPO)

March 2024-March 2026

Scrum Alliance

Certified Scrum Master (CSM)

March 2011-March 2026

Scrum Alliance

Skills

Product Management: Product Management Lifecycle (PML), Product Backlog Management, Feature Creation, User Story Creation, Key Performance Indicator (KPI) Specification, User Acceptance Testing (UAT), Product Development Lifecycle (PDLC), Product Lifecycle Management (PLM), Roadmap Development, Roadmap Prioritization, Project Management, Go to Market Strategy & Execution, User Experience (UI/UX) Design, Prioritization Framework, Web & Mobile Product Development, Business Requirements Creation, Functional Specification Documentation

Research & Analytics: User Research, User Experience, Competitive Analysis, Market Research, Analytic Data Analysis, Usability Testing, A/B Testing, Data-Driven Decision Making

Soft Skills: Business Acumen, Problem-Solving, Analytical Thinking, Strategic thinking, Cross-Functional Collaboration, Customer Empathy, Leadership, Mentoring, Stakeholder Management, Design Collaboration, Client Management, Vendor Relationship Management

Technical Skills: Agile Methodologies, Software Development Lifecycle (SDLC), HyperText Markup Language (HTML), Cascading Style Sheets (CSS), Structured Query Language (SQL), Amazon Web Services (AWS), Application Programming Interface (API) Integration & Management, Software as a Service (SaaS), Data Continuity & Integrity, Process Automation, Confluence, Jira, Adobe Analytics, Mural, Miro, Invision